New Ownership Announces Whitecourt Staffing and Operations

New owners Cory and Terriann Masse have announced that the following individuals will be leading the Whitecourt Wolverines into this new era.

Shawn Martin has signed a multi-year contract with the new ownership group to continue being the Head Coach and General Manager, the 2024/25 season will be his 8th in Whitecourt. Shawn is the all-time wins leader in franchise history and the last two seasons been named AJHL Coach of the Year and earned his first CJHL Coach of the year nomination this season.

Shawn had this to say about him staying in Whitecourt “There were some other options for myself and my family but when Cory said he was going to step up and keep the team in Whitecourt it was a very easy decision. I can’t wait to get back to work with the players and staff to bring a championship to this community and its fans.”

Bryson Traptow (Associate Coach) and Mat Hehr (Assistant Coach) will continue to be on the bench moving forward. Bryson will be going into his 3rd year as a coach following a career that started in Whitecourt as a player where he secured a division 1 scholarship. Mat Hehr will be in his 2nd year in Whitecourt after being the Head Coach of the Yorkton Terriers for the past 6 seasons.

Shawn Martin had this to say about the return of his coaching staff “Both individuals are great guys that showed a lot of loyalty throughout this process, they will continue to set a high bar for this program.”

Wyatt Zieger will be continuing his role in Marketing and Broadcasting. Wyatt will be going into his 5th season with the club.

Shawn spoke about Wyatt staying in Whitecourt “Wyatt has made himself not just a big part of this team but the entire community, I cannot wait to hear him on the mic again in September.”

Tyler Jones will be returning for his 2nd year as Athletic Therapist and Malcolm Heaven will continue his role as Equipment Manager.

“Tyler was great pickup for us last year and did a great job keeping the players healthy, Malcolm is the Whitecourt Wolverines, and it just would not be the same without him.” were Shawn Martins sentiments.

The scouting department will continue to be ran by Dave Bush (Assistant General Manager), Doug Hergenhein (Head Scout) and Jason Stewart (Player Personnel).

Shawn Martin speaks highly of this group saying “These individuals have done a great job in the past and I am excited to see what they can do moving forward.”

Office Admin and Community Liaison will be Mallary Shaw, while Billet and Volunteer Coordinator will continue to be Wendy Poirier.

Shawn adds “It will be nice to have stability in these positions, both are very valuable to our overall success.”

New owner Cory Masse had this to say about the staffing of the hockey club “We are excited to welcome back the entire team of dedicated professionals who have been instrumental in the success of the Wolverines. Their commitment and expertise are invaluable as we look forward to a successful and thrilling season ahead. The continuity and experience of the returning staff will provide a strong foundation as the Wolverines aim to achieve new heights and entertain our passionate fanbase.”

Cory adds “We are all looking forward to our 2024/25 season, together we will work hard to build on our past successes and strive for excellence on and off the ice.”

Any questions or comments can be directed to Head Coach/GM Shawn Martin at 780.893.0535 or